During my two-year tenure at Grey Worldwide, I served as the sole designer managing Axis Bank’s Digital media content. This role encompassed the end-to-end creation of daily posts, campaign visuals, and digital storytelling—ensuring brand consistency and engagement across platforms.
Beyond daily content, I played a pivotal role in the ideation and execution of several large-scale, high-budget campaigns. Notably, I contributed to initiatives like #PauseTheBargain, which challenged societal norms and garnered widespread attention. These campaigns not only resonated with audiences but also received multiple industry accolades, reflecting their impact and creativity.
These are some creatives done for Axis for their exclusive cards, their user awareness campaigns of fraud and availability of axis as multiple payment gateways like in Fastag etc.
🛠️ Oops… still hammering pixels
This page is a WIP
